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    冠道召回引发的思考:纠偏国人心中的汽车召回
    Thoughts on Crown Road Recall: Correcting the Car Recall in Chinese Minds
    发布时间:2018.08.09    浏览次数:2906次

    日前,广汽本田汽车有限公司根据相关法律法规,向国家市场监督管理总局备案召回计划,将自2018年8月20日起,召回部分2017~2018年款冠道系列汽车,共计158,050辆。

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    广本冠道召回事件关系到近十六万车主的切身利益,从8月6号广本发表官方消息后,吴声汽车记者就密切的关注事件的动态,并采访了相关消费者。一位冠道2017款240TURBO两驱精英版车主崔先生向记者透露:“我一看到网上的消息就立马给我就近的4S店打电话,主要是车在外地,我担心召回有地域和时间限制。不过4S店工作人员说召回从8月20号开始,全国任意一家4S都可以进行召回,到时候他们会逐个打电话通知,然后把车送到就近4S店就行,车在外地也没关系,让我先别着急。”崔先生还向记者表示:“4S店的态度还是不错的,而且他们售后也说了,差不多一天就能把车子的问题处理完,还会免费更换机油机滤。”

    广本此次为什么要召回冠道

    汽车召回从来不是令人避之不及的事,此次广本召回可算是良心之举。广本共计召回158,050辆冠道,厂商除了负责处理240TURBO及370TURBO的制动液泄露以及发动机机油液面升高的问题外,还将为相应召回范围内的车辆更换制动总泵以及制动液,免费更换空调控制单元以及发动机冷却系统管路,同时升级FI-ECU和TCU软件。同时,广本还与客户签署了《广汽本田汽车发动机延长保修期服务凭证》,并为召回相应范围内的客户提供发动机主要零部件终身保修。

    很多人对召回的理解有一定的偏见,其实召回机制只是企业售后服务的一部分,这是任何一家车企都会有的机制。汽车产品召回是指按照法定的要求和程序,由缺陷汽车产品制造商进行的消除其产品缺陷的过程。包括制造商以有效方式通知销售商、修理商、车主等有关方关于缺陷的具体情况以及消除缺陷的方法等事项,并由制造商组织销售商、修理商等通过修理、更换、退货等具体措施消除其汽车产品缺陷。目前实行汽车产品召回的国家有美国、日本、欧洲各国、加拿大、澳大利亚、韩国、中国等。

    正相反经过数十年的发展,汽车产品召回已经成为一种成熟的解决汽车产品缺陷的机制,为保障社会公众人身、财产安全和各国汽车行业的健康发展做出了巨大贡献。在生产制造业,以现有的技术水平还不能达到百分之百的完美,对于一件新产品,生产厂商只能在合理设计的基础上不断地进行检测试验。在这种情况下,我们更加需要一个安全可靠的审核标准以及一个强有力的召回机制。每一次的召回都是发现问题解决问题的过程,同样也是技术的完善革新。所以从某种意义上讲,召回机制也在不断促使车企提高产品质量,严格把控,减少甚至避免问题的出现。

    “调研-开发-生产-售后-召回”这是一家生产制造企业必经的五步,但并不是所有企业都有能力进行召回的。每一次召回的背后是企业强大的技术和资金在支持,需要企业各个部门间的协调配合,耗费巨大。企业的责任与担当在召回问题上显露无疑,所以此次广本的主动召回行为,也可以说是对用户负责任的体现。

    如何评判车企,召回是重要环节

    汽车召回在车市里早已不算新鲜事,但是如何召回,各家车企却表现不一。几年前的丰田刹车门事件闹得沸沸扬扬,丰田某一款面向全球出售的汽车因刹车问题,在正常行驶中会出现突然加速失控的现象,刹车隐患被爆后,丰田随之计划召回。但在日美市场问题车辆全部召回之后,中国市场却无人问津,丰田车主主动把车开到4S店竟还需要自费维修。还有最近的众泰汽车,众多车主指出E200刹车失灵问题,但众泰从未正面回复。

    召回是为产品得到更高的品质与发展

    中国车市作为世界第一大市场,数据显示,从2004年开始截止2017年年底,国内汽车产品共召回251次,召回缺陷汽车2004.8万辆。这些召回并不都是存在行使方面的安全隐患,有些召回只是为了改进车的机动性性能和配置,让汽车的质量更好,消费者更加满意。尤其是技术门槛较高的车型,召回有助于发现问题解决问题,更有助于企业居安思危,对高品质丝毫不松懈 。广本此次主动召回冠道本意是对用户负责,但却被一切别有用心的媒体胡乱解读肆意抹黑,从而误导消费者。

    广本近年来的产品表现都是不错的。比如冠道搭载的2.0T发动机在参数对比上比同级别的其他品牌车型都有优势,而且Honda多项全新技术也都汇聚在冠道,比如三区独立空调、B柱出风口、电动后尾门等。冠道背后代表的即是广汽本田这套成熟的生产品质体系,今年,冠道在C-NCAP中获五星好评,也是对广汽本田高品质要求的认可。相信经历此次召回的冠道,将会以更加成熟姿态重新回到消费者身边。


    Recently, according to relevant laws and regulations, Honda Automobile Co., Ltd. put on record the recall plan to the State Administration of market supervision and management, and will recall some of the 2017~2018 annual crown road series from August 20, 2018 to 158050 vehicles.
    The recall of Guang Ben Guan Road was related to the vital interests of nearly one hundred and sixty thousand owners. After the official news of August 6th, Wu Sheng Auto reporter paid close attention to the dynamics of the event and interviewed the related consumers. One of the 2017 240TURBO two drive elite drivers, Mr. Cui, told reporters: "as soon as I saw the news on the Internet, I called my nearest 4S store, mainly in the field, and I was worried about the recall of regional and time limits. But 4S staff said the recall began in August 20th, the national any 4S can be recalled, then they will call the call, and then send the car to the near 4S shop, the car in the field is not related, let me don't worry. Mr. Cui also told reporters: "the 4S shop is still a good attitude, and they said after sale, it will be able to finish the problem of the car in almost a day, and the oil filter will be replaced free of charge."
    Why should we recall the crowns this time
    The car recall has never been an evasive event, and this broad-based recall is a conscientious move. In addition to the recall of 158050 crowns, the manufacturer will replace the brake fluid of 240TURBO and 370TURBO and the increase of engine oil level, and replace the total brake pump and brake fluid for the vehicles in the corresponding recall range, and replace the air conditioning control unit with the engine cooling system for free, and rise at the same time. Level Fe ex C and TCU software. At the same time, Guang Ben also signed the service voucher of the extended warranty period of the Honda motor vehicle engine, and provided the customer with the life warranty for the main parts of the engine.
    Many people have a certain bias on the understanding of recall, in fact, recall mechanism is only part of the after-sales service of enterprises, which is a mechanism that any automobile company will have. The automobile product recall refers to the process of eliminating the defect of the defective automobile product manufacturer according to the statutory requirements and procedures. Manufacturers, repairmen, car owners, and other relevant parties concerned with the specific conditions of defects and methods to eliminate defects are included in the manufacturer, and the manufacturers, repairmen and other measures to eliminate the defects of their automobile products by the manufacturers, repairmen and so on. At present, the automobile product recall countries are the United States, Japan, European countries, Canada, Australia, South Korea, China and so on.
    On the contrary, after decades of development, the recall of automobile products has become a mature mechanism to solve the defects of automobile products. It has made great contributions to ensure the health of the public, the security of property and the healthy development of the automobile industry in various countries. In the production and manufacturing industry, the existing technical level can not reach one hundred percent perfect. For a new product, the manufacturer can only carry out testing on the basis of reasonable design. In this case, we need a safe and reliable audit standard and a strong recall mechanism. Each recall is a process of finding and solving problems, as well as technological improvement and innovation. So in a sense, the recall mechanism is also constantly urging automobile companies to improve product quality, strictly control, reduce or even avoid problems.
    "Research-development-production-after-sales-recall" is a five-step process that a manufacturing enterprise must take, but not all enterprises are capable of recalling. Behind each recall is the strong technical and financial support of the enterprise, which requires the coordination and cooperation among various departments of the enterprise, and costs a lot. The responsibility and responsibility of the enterprise in the recall issue is undoubtedly revealed, so the broad-based active recall behavior, can also be said to be responsible for the embodiment of users.
    How to judge the car enterprise, the recall is an important link
    Vehicle recalls are not new in the auto market, but how to recall them varies from company to company. A few years ago, the TOYOTA brake door incident started to boil up. A TOYOTA car for sale to the world was suddenly out of control in normal driving because of the brake problem. After the brakes were exploded, Toyoda No planned to recall. But after the recall of all the troubled vehicles in Japan and the United States, no one in China has come to the market. Toyota owners have taken the initiative to drive their cars to 4S stores and have to repair them at their own expense. And the latest Volkswagen car, many owners pointed out that the E200 brake failure, but Volkswagen never positive response.
    Recall is a higher quality and development for the product
    China car market as the world's largest market, the data show that from 2004 to the end of 2017, the domestic auto products were recalled 251 times and 20 million 48 thousand defective cars were recalled. These recalls are not all hidden dangers of exercise. Some recalls are only to improve the mobility and configuration of the car, make the quality of the car better, and the consumers are more satisfied. Especially for cars with high technology threshold, recall helps to find problems and solve problems, and is more conducive to the safety of enterprises, not slack on high quality. Guangben's initiative to recall the crown of the original intention is responsible for users, but by all the media with ulterior motives read wantonly blackened, thus misleading consumers.
    In recent years, the product performance is good. Corona 2.0T engines, for example, have an advantage over other brands of the same class in terms of parameters, and Honda has a number of new technologies.

     
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